iACADEMY

In a world where fast fashion dominates, Filipino youth are turning the tables, and wardrobes, by choosing thrift. Ukay‑ukay, long a part of Filipino culture, is now rising as a sustainable fashion movement powered by most of the Gen Zs. According to a 2024 “Year‑in‑Secondhand” report by Carousell, the Philippines leads Southeast Asia in secondhand fashion transactions, driving over 30% of regional activity. 

By choosing pre‑loved and recycled clothing, Filipinos have collectively avoided 2,544 tonnes of carbon emissions, equivalent to over half a million loads of laundry. This shows thrift isn’t just affordable, it’s environmentally responsible.

What once was a necessity now stands as a conscious lifestyle choice. As observed by local stylists, ukay‑ukay slows down demand for new clothes, reduces textile waste, and promotes longer garment life, key steps toward a circular fashion economy. 

Ukay‑ukay also gives room for individuality and creative expression. Vintage, budget‑friendly, or rare finds let wearers craft unique looks without contributing to overconsumption. For many young Filipinos, it’s not only about saving money, it’s about making smarter, planet‑friendly fashion choices.

Embracing ukay‑ukay means embracing sustainability, identity, and value, that is why iACADEMY comes in through Fashion Design and Technology program, a future-forward approach to fashion that’s beyond better.